Digital marketing encompasses all marketing efforts of products or services that use an electronic device or the internet. Our suite of digital marketing services such as Search Engine Optimization, Social Media Optimization / Marketing, Search Engine Marketing, Email Marketing and Content Marketing help the customer in generating traffic to website, online branding as well lead generation.
Bodhtree has a team of highly innovative professionals who analyse the core components of any business, define the target demographic, obtain data, set marketing objectives and determine key performance indicators for those objectives to develop to high-end digital marketing strategy for your business.
Marketing Automation
Email Marketing
Web Intelligence
Lead Scoring
Nurture Marketing
SMS Messaging
Campaign Tracking
Form Capture
Surveys
Landing Pages
Social Discovery
Event Management
Training & Support
Search Engine Optimization
Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines.
SEO enables your website get traffic though Free, Organic, Editorial and Natural listings including On-Page and Off-Page Optimization
SEO enables the organization in the following ways
-
Improve your competitive edge
-
Expand your customer base and target audience
-
Cost Effective (on account of being organic)
-
Long term standings when compared with inorganic growth
-
Global Search
-
Better Conversion
-
Increased Visibility
Social Media Optimization / Marketing
Market your products and services through social media. Let customers discover your business, read stories and updates on your milestones. Build links that enable SEO efforts and drive traffic to your business connecting with people can only get more interesting with Social Media!
Why you needs Social Media Optimization
-
Increase brand visibility
-
Tagging and bookmarking is easy
-
Drive more traffic to your website
-
Latest way of marketing and promotions
-
Create relationships with your customers
-
Campaigns has the ability to drive huge amount of traffic
-
Direct communication with prospect user/ buyer /seller
Search Engine Marketing
SEM is an internet advertising model used on search engines, advertising networks and content websites such as Blogs where advertisers only pay when a user actually clicks on an advertisement to visit the advertiser’s website. Advertiser bid on keyword phrases relevant to their target market
Why you needs Social Media Optimization
-
Strategy and planning to drive clicks, conversion and lead generation
-
Keyword and market segment selection
-
Creation of ad copy
-
Best Customer acquisition or contact practices
-
Monitoring and reporting on progress of campaign/s
Digital Marketing Consulting – Our Capabilities
Accept program content from Marketing team and execute programs using Marketing Automation Tool
Develop Email campaigns, including HTML email editing and smart campaigns
Creating workflows in the campaigns
Lead scoring and lead flow routing
Uploading lists into Marketing Automation Tool
Webinar management
Work with account teams to ensure cleanliness of data
Ability to design and develop integrations between Marketing Automation tool and other applications systems
Our Offerings
- Marketing automation
- Digital marketing consulting
- Digital marketing services.
- Salesforce Automation Integration
- Search Engine Optimization
- Social Media Optimization / Marketing
- Search Engine Marketing
Key Differentiators
- Google and Microsoft certified professionals
- Experience on multilingual websites
- Ethical business practices and processes
Platform
- Hootsuite
- Marketo
- Pardot
- Mailchimp
Verticals
- Banking
- Healthcare
- manufacturing
- Education
- Travel
- E-Comm
- Retail